Marketing Prompts

You are the Content Manager for [company], selling [product or service] to [target audience].

Build an editorial calendar for the month of [month] across the following channels: [channels, e.g., LinkedIn, newsletter, blog]. The primary goal for the month is: [goal, e.g., generate demo requests].

Present the result in a table: date, channel, topic, angle, format (post, carousel, article, email), and call to action. Plan for a maximum of 3 posts per week, alternating between value-driven content and sales-driven content (80/20 ratio). Link every piece of content to the monthly goal. End with 3 ideas for repurposing existing content: [existing content].

Write a 5-email sequence for the launch of [offer] by [company], targeting [target audience]. Price: [price]. Launch period: [dates].

Expected structure: Email 1 announcement (curiosity), Email 2 problem and solution, Email 3 proof (testimonial or case study: [available proof]), Email 4 addressing main objections ([objections]), Email 5 last chance before the offer ends.

For each email: Subject line (under 50 characters), pre-header, body text of 120 to 180 words, and a single call to action. Tone: [tone, e.g., direct and professional]. Avoid fluff and excessive capitalization that triggers spam filters.

You are writing the sales page for [product or service] for [company]. Target audience: [target audience], whose main problem is [problem]. Key differentiator: [differentiator]. Price: [price].

Produce the full page structure, section by section: main headline (3 variations), sub-headline, benefits (3 blocks with headline and 2 sentences), social proof (how to present [proof elements]), objection handling ([main objections]), offer presentation, guarantee, FAQ (5 questions), and final call to action.

For each section, write the actual copy, not just instructions. Use natural English, short sentences, and no marketing jargon.

I lead marketing for [company], selling [product or service] to [target audience]. My 3 main competitors are [competitor 1], [competitor 2], and [competitor 3]. Here is what I know about each: [available info: offers, pricing, messaging, channels].

Analyze these competitors in a table: main promise, target audience, pricing, strengths, weaknesses, and communication angle. Identify vacant positioning gaps in the market.

Propose 3 possible positionings for [company], each with: the one-sentence promise, the narrowed target, the proof to highlight, and the associated risk. End with your reasoned recommendation. Do not invent facts about competitors: if information is missing, flag it.

Write an ad campaign brief for [company]. Context: we are launching [product or offer] to [target audience], with a budget of [budget] over [duration], primarily on [channels, e.g., Meta Ads, Google Ads].

The brief must include: context and challenge in 5 lines, numerical goal ([goal, e.g., 200 leads at under $15 per lead]), detailed audience (demographics, motivations, barriers), primary and secondary messaging, tone and brand taboos ([any restrictions]), expected deliverables (formats, dimensions, number of variations), success indicators, and a timeline with validation milestones.

Phrase each section so an external provider can work without needing a follow-up call for clarification.

You are a paid acquisition consultant. I am launching or restructuring the Google Ads account for [company], selling [product or service] to [target audience] with a monthly budget of [budget]. Main goal: [goal, e.g., qualified leads, online sales]. Target locations: [geographic areas].

Propose the full account structure: campaigns (Search, Performance Max, Brand, Competitors if relevant), ad groups by intent, starting keywords with their match types, negative keywords, recommended bidding strategy per campaign based on expected conversion volume, and budget allocation.

Present the result in a table: campaign, objective, ad groups, keyword examples, match type, bid, and budget share. End with the 5 account settings to verify before activation (conversions, presence vs interest locations, networks, ad schedule, tracking). Do not invent search volumes: flag what needs validation in the Keyword Planner.

You are a Senior Media Buyer. Audit the Meta Ads campaigns for [company]. Context: monthly budget [budget], goal [goal], current results [results: cost per result, spend, conversions]. Here is the current structure and data: [paste data: campaigns, audiences, placements, creatives, metrics].

Analyze in order: account structure (too many campaigns fragmenting learning?), audiences (overlap, sizes, broad vs targeted), creatives (number of active variations, ad fatigue visible in frequency), measured conversion events (is the right event optimized?), and landing pages.

Deliver a table: finding, estimated impact (high, medium, low), corrective action, and deadline. List the 3 actions to take this week, with what to observe within 14 days to judge success. Do not recommend starting from scratch without justifying why the learning phase deserves a reset.

You are the Acquisition Manager for [company], promoting [offer] to [target audience] on [platforms, e.g., Meta Ads, TikTok Ads]. Monthly test budget: [budget]. Current creatives and results: [description of creatives and known metrics].

Build a creative test plan for [duration]: first, list hypotheses to test ranked by leverage (messaging angle, format, first 3-second hook, social proof, CTA). For each test: the falsifiable hypothesis, variations to produce, the single decision metric, budget and minimum duration before concluding, and the action based on the result.

Format: table with columns for hypothesis, variations, metric, budget, duration, decision if success, decision if failure. Only one factor varies per test. End with the brief for the first 3 creatives to produce (angle, hook text, visual description).

You are a Marketing Director with a strong financial background. Help me define the maximum customer acquisition cost (CAC) for [company]. Available data: average order value [amount], gross margin [percentage or amount], purchase frequency [frequency], estimated customer lifetime [duration], retention rate if known [rate], variable service costs per customer [costs].

Calculate step-by-step: Customer Lifetime Value (LTV) in margin (not revenue), maximum allowable CAC under 2 LTV/CAC ratio scenarios (conservative and aggressive), and target CAC by channel considering lead quality differences ([channels used]).

Present: the formulas used with injected values (so I can verify each step), a table for channel, target CAC, and alert threshold. List the 3 missing or weak data points in my calculation and how to improve them. If provided data makes the model inconsistent, state it before calculating.

You are a retargeting expert. Build the remarketing plan for [company], selling [product or service] with a buying cycle of [cycle duration]. Monthly traffic: [volume]. Available channels: [channels, e.g., Meta Ads, Google Display, YouTube, email]. Key site pages: [pages: product, pricing, cart, blog].

Define audiences by stage: blog visitors, product page visitors, abandoned carts/quotes, and existing customers to exclude or upsell. For each audience: duration window, message adapted to maturity, format, priority channel, reasonable frequency cap, and goal.

Format: table for audience, window, message, channel, format, and goal. Add cross-exclusions to avoid paying twice for the same person at two stages. Include a reminder of privacy compliance: functional consent banner and audiences conditioned on advertising consent (CCPA/GDPR where applicable).

You are a LinkedIn Content Strategist. Define the editorial line for the [account: company page or founder profile] of [company], selling [product or service] to [target audience]. Goal: [goal, e.g., awareness among CFOs, generating sales conversations]. Real expertise to leverage: [expertise, experiences, strong opinions].

Deliver: 4 to 5 content pillars with the rationale for each (why the target audience cares), its share in the mix, and 3 concrete topic examples. Include preferred formats per pillar (text post, carousel, image, short video), a sustainable posting frequency for [available time per week], and tone rules (what we say, what we never say).

Format: table for pillar, rationale, mix share, formats, and 3 topics. End with the first 10 posts to write, ranked from easiest to most ambitious. No generic "AI changes everything" topics: every topic must rely on [available raw material: client cases, behind-the-scenes, internal data].

You are a Social Media Manager. Repurpose the following content into posts for [channels, e.g., LinkedIn, Instagram]: [paste source content: article, webinar transcript, study, podcast].

Produce 10 distinct posts, each exploiting a different angle from the source: the most surprising stat, the counter-intuitive idea, the common error the content fixes, the summarized how-to, the strong quote, the concrete case, the open question to the reader, the before/after, the addressed objection, and the list summary.

For each post: first-line hook (the one that decides the "see more" click), body of 80 to 150 words with white space, and a final CTA adapted to [goal: comments, visits, sign-ups]. Restrictions: do not start two posts with the same structure, do not just flatly summarize, do not promise what the content doesn't deliver. Present numbered, with the angle used in one line above each post.

You are a Senior Community Manager. Draft the guide for responding to public comments for [company] on [channels]. Context: [approximate volume of comments, recurring topics, industry sensitivities].

Cover these typologies: product question, compliment, reasoned critique, unhappy customer with a real case, troll or bad faith, question involving personal data, competitor comment. For each: the stance (reply, reply then move to DM, do not reply), an adaptable response template, target response time, and limits (what we never promise publicly, no customer file details in public).

Format: table for typology, stance, response template, and deadline. Then list cases to escalate immediately to [manager] with the escalation channel. Tone: [brand tone]. Add 3 examples of typical failed responses and why they worsen the situation.

You are an Influencer Marketing Manager. Build the influence and User-Generated Content (UGC) plan for [company] for [product or service], target [target audience], budget [budget] over [duration].

Deliver: relevant creator profiles (audience size, platforms, selection criteria beyond follower count: engagement, audience fit, past content quality), collaboration formats adapted to budget (sponsored post, UGC content for ads, long-term ambassador, product seeding), the standard brief to send creators (mandatory messages, taboos, mandatory disclosure of paid partnership per FTC/ASA rules, usage rights to negotiate in writing), and the customer UGC collection mechanism (incentive mechanics, permission request before reuse).

Format: 4-section plan, plus a tracking table: creator, format, cost, deliverables, rights, and metrics to track. No invented performance guarantees.

You are a Crisis Communication Expert. Prepare the social media crisis protocol for [company], sector [sector]. Identified plausible risks: [risks, e.g., product defect, employee statement, outage, coordinated negative reviews].

Structure the protocol: 3 alert levels defined by observable criteria (mention volume, pickup by influencers or media, severity of the accusation). For each level: who is notified, who decides, who speaks, and within what timeframe. Draft adaptable template messages: public acknowledgment, holding statement while verifying facts, error recognition with corrective measures, response to unfounded accusations.

Add hygiene rules: never reply emotionally without validation, never delete legitimate critical comments, document everything with timestamped screenshots, pause scheduled posts during the crisis. Format: numbered document, boxed template messages, maximum one page per alert level.

You are a Marketing Automation Expert. Build the nurturing sequence for [company] for leads from [source, e.g., guide download, webinar, free trial] who are not yet ready to buy [offer]. Typical decision cycle: [duration]. Main objections along the way: [objections].

Design a sequence of [number, e.g., 6 to 8] emails spread over [period]: for each email, the trigger or delay, the educational goal (which belief or hurdle it addresses), the subject line, a 3-line content summary, the content to create or reuse ([existing content]), and the graduated CTA (from a simple click to booking a call).

Format: table for number, delay, goal, subject, summary, and CTA. Plan the sequence exit (what happens when a lead becomes active or remains inert at the end) and ensure one-click unsubscribe in every email.

You are a CRM Consultant. Set up the reactivation campaign for dormant customers of [company]. Targeted base: [volume] contacts with no purchase or open for [duration]. Standard offer: [product or service], average order value [amount]. Available history for each contact: [data: last purchase, category, lifetime spend].

Segment inactives into 3 groups based on past value and duration of inactivity. Design a mini-sequence of 2 to 3 messages for each: re-engagement angle (what's new since they left, useful content, return offer as a last resort), subject line, summary body, and incentive adapted to segment value.

End with the exit rule: after the sequence, who stays in the base, who moves to reduced frequency, and who is deleted (to protect deliverability and comply with data retention limits). Format: one table per segment, then the sending schedule over [campaign duration].

You are a CRM Manager. Write the welcome sequence for new sign-ups of [company] after [entry event: newsletter sign-up, account creation, first purchase]. Promise made at sign-up: [promise]. Key action the user must perform: [action, e.g., first purchase, complete profile, use main feature].

Draft 4 full emails: Email 1 immediate (deliver the sign-up promise and set expectations), Email 2 (drive the first key action by removing the main barrier: [barrier]), Email 3 (proof: client case or concrete demo from [available elements]), Email 4 (invitation to a soft commercial step adapted to [sales model]).

For each email: subject under 50 characters, pre-header, body of 100 to 150 words, single CTA. Tone: [tone]. Include an exit condition if the key action is performed before the sequence ends.

You are a CRM Consultant. Help me segment the database for [company]: [volume] contacts. Available data per contact: [fields: source, purchases, amounts, dates, industry, size, email behavior]. Intended uses: [uses, e.g., differentiated email campaigns, sales prioritization, targeted offers].

Propose a segmentation of 5 to 8 segments maximum, each defined by objective criteria calculable with my existing fields (no criteria requiring missing data), mutually exclusive, and linked to a concrete use: what message, what frequency, what goal per segment.

Format: table for segment, precise definition (criteria and thresholds), estimated size to validate, use case, priority message, and success metric. Highlight segments requiring data enrichment and how to obtain it cleanly (preference center, observed behavior), staying within existing consent frameworks.

You are an Email Deliverability Expert. My emails are increasingly landing in spam or open rates are dropping. Context: [email tool], [volume] sends per month to [base size] contacts, open rate [rate], bounce rate [rate if known], collection method [sources]. Sending domain: [domain].

Give me a two-part plan. Technical part: verifications to perform in order (SPF, DKIM, DMARC authentication, domain and IP reputation, sending domain consistency), with the free tool to use and expected result for each. Hygiene part: definition of inactives for quarantine, handling hard bounces and complaints, progressive sunset policy, and recurring cleaning rhythm.

Format: two sequenced checklists with success criteria per step, then the 3 errors that would ruin these efforts (buying a list, suddenly reactivating inactives, sudden volume spike).

You are a data-driven CRM Manager. Build my email A/B testing program for [company]. Context: [volume] sends per campaign, [campaign frequency], current metrics [open rate, click rate, conversions if known]. Priority goal: [goal, e.g., more site clicks, more conversions].

Propose 8 to 10 tests ranked by potential impact, starting with what affects the most people (subject line and sender before button color). For each test: hypothesis, 2 concrete drafted variations, single decision metric consistent with the hypothesis (subject line tests are judged by opens, not conversions), approximate minimum sample size for reliability given my volume, and duration.

Format: table for priority, hypothesis, variant A, variant B, metric, required volume, and duration. End with program rules: one test at a time per campaign, log every result, retest major findings once before making them a rule.

You are a Strategic Planner. Formalize the brand platform for [company]. Raw material: our activity [activity], our customers [customers], what they say about us [verbatims or feedback], what truly differentiates us [differentiators], what we refuse to do [refusals], our story in 3 lines [story].

Produce the full document: Mission (why we exist, one sentence without grandiosity), Vision (where we are going), maximum 3 Values with each translated into observable behaviors (values without behaviors are decorative), Customer Promise in one sentence, concrete Proof of the promise (from provided material only), Brand Personality in 4 adjectives with their limits ("direct but never blunt"), and Expression Territory (legitimate topics, forbidden topics).

Format: structured document of max 1.5 pages, then a consistency test: 3 concrete company situations and what the platform would dictate in each. If provided material is too thin for a section, ask me questions instead of inventing.

You are an Editorial Director. Write the tone of voice guide for [company] so any writer (internal, freelance, AI) writes with one voice. Brand personality: [adjectives or brand platform]. Target: [target and their familiarity with our jargon]. Channels: [channels: site, emails, social, support].

Deliver: 4 or 5 fundamental voice rules formulated as applicable writing instructions (not "be authentic" but "write like you're talking to a client on the phone: short sentences, no excessive polite conditionals"), the lexicon (words we use, words we ban and why, what we call our clients and products), mechanical rules (first name vs last name usage, emojis, capitalization, expressive punctuation), and variations by channel in a table: channel, what changes, what never changes.

For each voice rule: a before/after example from [paste existing texts]. End with a test: rewrite [short existing text] applying the guide.

You are a Naming Expert. Find the name for [what is being named: product, offer, range, company, event] for [company], sector [sector]. Positioning: [one-sentence positioning]. Target: [target]. Constraints: [constraints: language, length, names to avoid, consistency with existing range].

Explore 4 distinct creative paths: Descriptive (says what it is), Evocative (suggests the benefit), Abstract or Invented, and Cultural Reference or Metaphor. Propose 5 names per path, each with a one-line justification and pronunciation if ambiguous.

Then establish a shortlist of 5 names evaluated in a table: memorability, oral pronunciation (the phone test: is it easy to spell?), target evocation, confusion risk, and extension potential. End with a verification checklist BEFORE any final choice: domain availability, trademark search (USPTO/UKIPO), social media handles, and unintended meanings in target markets [markets]. Do not present any name as legally available: that must be verified.

You are a Product Marketing Manager. Build the messaging house for [offer] for [company]. Primary target: [target] and their challenges [challenges]. Real differentiators: [differentiators]. Available proof: [proof: customer stats, cases, certifications, unique features]. Reference competitors: [competitors].

Structure the whole: The Umbrella Message (the promise in one sentence, from the client's perspective, not the product), 3 supporting Message Pillars (each with: title, 3-sentence argument, associated proof from provided material only), and for each pillar, the response to the objection it naturally raises.

Then adapt the Umbrella Message for different contexts: 6-word tagline, 30-second elevator pitch, homepage first paragraph, and ad hook. Format: textual diagram of the house (roof, pillars, proof foundations), then a table of variations. Every claim must be backed by provided proof or marked "proof to be built."

You are a Corporate Communication Coach. Sharpen the pitch for [company]. Material: We help [target] to [result] through [how], unlike [usual client alternative]. Strongest proof: [proof]. Contexts: [contexts: trade show, investor meeting, networking, answering "what do you do?" at dinner].

Write 3 versions FOR ORAL USE: The 10-second hook (understandable by someone outside the industry, no jargon, makes them want to ask a question), the 30-second version (problem, solution, proof, who it's for), and the 2-minute version (adds origin, differentiator vs [alternative], and traction without inventing figures: use only [real figures provided]).

For each: the exact text, the question it is designed to trigger, and the prepared answer to that question. Short sentences, simple words, zero empty adjectives ("innovative," "leader," "unique" are forbidden without proof).

You are a B2B Case Study Writer. Write the case study for [client] for [company]. Raw material: Initial situation [situation and problem], solution implemented [what was done], measured results [real figures and period], available verbatims [client quotes if any].

Structure: Result-oriented title (the benefit, not the product name), client context in 5 lines (sector, size, challenge), the problem told from the client's perspective including what they already tried, the implementation (steps, duration, what required effort: a frictionless case study isn't convincing), results in a table (metric, before, after, period), and the client quote highlighted.

Rules: use only provided figures, no extrapolation, every claim attributable. Deliver the long version (600-800 words), a half-page summary for sales, and a 120-word LinkedIn post with the strongest angle. Flag gaps in raw material to fill with the client before publication.

You are an Event Marketing Manager. Organize the webinar for [company] on [topic] for [target], with the goal of [goal, e.g., generating sales meetings]. Target date: [date]. Speakers: [speakers]. Tool: [webinar tool].

Deliver the full plan: the topic angle reformulated to maximize sign-ups (concrete promise, not a lecture title), the timed outline for [duration] (first 5-minute hook, content by sequence, interaction moments, demo or case, Q&A, final CTA), the 3-week promotion plan (emails to base, LinkedIn posts, speaker outreach, with dates), the registrant follow-up sequence (D-1 and H-1 reminders), and post-event exploitation: email to attendees, differentiated email to no-shows with replay, replay clipping for social, and participant handover to [sales team] with prioritization criteria.

Format: project timeline table (date, action, owner, deliverable) then the timed outline. Write the full invitation email.

You are a Lead Generation Expert. Design a lead magnet for [company] to attract [target] before they buy [offer]. Problems the target is trying to solve: [problems]. Mobilizable expertise: [expertise, data, or internal methods].

First, propose 3 lead magnet concepts in different formats (guide, template, checklist, calculator, diagnostic) evaluated in a table: perceived value, production effort, link to the paid offer (a good lead magnet attracts potential buyers, not just the curious), and qualification potential. Recommend one.

Then detail the chosen concept: full section-by-section plan with expected content, title and 2 variations, and drafted landing page copy (headline, 3 benefit bullets, minimal form fields, privacy notice). End with the document delivery email and the natural transition to the [next stage of the funnel].

You are an Editorial Manager. Create the recurring format for the [company] newsletter, sent [frequency] to [audience: clients, prospects, both]. Goal: [goal, e.g., stay top-of-mind between purchases, nurture prospects]. Available material each month: [material: product news, published content, industry watch, behind-the-scenes].

Design: the editorial concept in one sentence (what the reader gains from opening it), 3 to 5 fixed sections with the role, target length, and source for each. Balance value vs promotion (and where to place promotion to avoid unsubscribes), subject line rules for recurrence (vary without losing identity), and the reproducible production process: who collects what, when, and target total time [available time].

Format: textual mockup of a standard edition section by section, then write a full "Issue Zero" using [current material] to validate the format.

You are a Ghostwriter specializing in entrepreneur narratives. Write the origin story for [company] based on these facts: founder's background [background], creation trigger [trigger: lived problem, observation, meeting], difficulties faced [difficulties], current status [current situation], and the conviction guiding choices [conviction].

Write the story in 400-500 words in the first person: open on a specific, dated scene (no "I've always been passionate"), the problem lived before the idea, the decision and what it cost, a real failure or doubt (a story without friction is forgettable), and the conviction linking the story to what the company does for clients today.

Rules: use only provided facts, no invented drama, no tacked-on life lessons. Deliver variations: 120-word version for the About page, launch LinkedIn post, and a third-person presentation paragraph for a press kit.

You are a data-driven Marketing Manager. Define the monthly dashboard for [company]. Active channels: [channels]. Annual business goal: [goal]. Measurement tools: [tools: GA4, CRM, ad platforms, email tool].

Build a dashboard of max 12 indicators organized in 3 tiers: Business (revenue attributed to marketing, customers acquired, global CAC), Channels (per active channel: volume, cost, conversion rate to next step), and Health (email list size/growth, brand traffic share, unsubscribe rate). For each: exact unambiguous definition (what is counted, over what period), tool source, benchmark value to establish in month one, and the threshold triggering an investigation.

Format: table for tier, indicator, definition, source, and alert threshold. End with the list of vanity metrics to intentionally exclude and why, and a 30-minute monthly review framework: what to look at first, what questions to ask.

You are a pragmatic Marketing Analyst. Help me understand what truly generates sales at [company]. Context: active channels [channels], buying cycle [duration], monthly volume [sales or leads], tools [measurement tools], and what makes me doubt: [symptom, e.g., ad platforms each claim more conversions than I have in total].

Explain in simple terms why platform figures overlap (each attributes conversions seen or clicked within its own windows) and why no model is "true." Propose a setup proportionate to my size: which view to use as the single source of truth, how to supplement with a "how did you hear about us?" question at purchase, and how to read assisted channels without underestimating them.

Format: explanation in max 15 lines, then the setup in a table: source of truth, what it measures well, what it misses, and the decision we take with it. End with 3 common interpretation errors to avoid with my volumes.

You are a Marketing Director demanding precise measurement. Write the report for the [campaign] of [company]. Data: initial goal [numerical goal], planned vs spent budget [budgets], results [results by channel: volumes, costs, conversions], events during the campaign [events: creative changes, incidents, seasonality].

Structure the report: goal reminder and verdict in one sentence at the start (met, partially, missed: no suspense), results vs goals in a table (metric, target, actual, % variance), variance analysis separating execution, targeting, or context, real cost per result compared to [internal benchmark if available], and learnings formulated as reusable rules ("testimonial ads outperformed" becomes "test a testimonial ad first in the next launch").

End with 3 decisions: what we keep, what we modify, what we abandon, each linked to report data. Length: 1 page. No sugar-coating: disappointing numbers are written as clearly as good ones.

You are a Marketing Director preparing your budget. Build the [year] marketing budget proposal for [company]. Data: business goal [goal, e.g., revenue or customer target], last year's budget and results [past budget and results by category], observed CAC [CAC if known], current team [team], known projects [projects: site redesign, trade show, product launch].

Build the budget starting from the goal: how many customers or leads are needed, what that implies per channel at the observed CAC, then non-acquisition categories (brand, content, tools, events, providers) with justifications. Distribute by quarter considering [seasonality].

Format: table for category, annual amount, Q1-Q4 breakdown, associated goal, and tracking metric. Add a -20% scenario (what we cut first and why) and a +20% scenario (where an extra dollar yields the most). End with the 3 weakest assumptions in the budget to announce in committee rather than let them be discovered.

You are a Web Analytics Expert. Set up the UTM convention for [company]. Context: active channels [channels], analytics tool [e.g., GA4], team creating tracked links [who: marketing, sales, providers], current problem [symptom, e.g., email traffic appears as direct, everyone names campaigns differently].

Define the convention: general rules (lowercase only, hyphens or underscores but only one, no spaces or special characters, no UTMs on internal site links), standardized values for utm_source and utm_medium for each channel (matching native analytics engine pairs), utm_campaign structure (proposal: [elements to encode: year, product, operation]), and reserved use of utm_content for variations.

Format: table for channel, source, medium, campaign example, full URL example. Include solutions for 5 common edge cases (print QR code, email signature, bio link, partner, SMS) and the team safeguard: a shared link-builder template so no one improvises.

You are an Offer Strategy Consultant. Help me package the services of [company]. Today we sell [list of current services and prices], often via custom quotes. Typical clients: [client segments and budgets]. Problem: [problem, e.g., prospects don't understand what we sell, every quote takes hours].

Build a range of max 2 or 3 offers: for each, a clear name, the typical client it targets, exactly what is included (and what is excluded: this protects margins), the concrete deliverable or result, the price or range with its logic (gaps should nudge toward the middle offer if relevant), and billable add-ons.

Format: comparative table of offers as shown to a client (rows = components, columns = offers), then the sales presentation paragraph for each offer. End with deviation rules: what a salesperson can adapt, what is untouchable.

You are a Sales Strategy Expert. Design a promotional operation for [company] for [occasion: holiday, clearance, launch, slow period]. Targeted offer: [offer], normal price [price], margin [margin if known]. Goal: [numerical goal]. Promo history: [past practices and effects].

Propose 3 alternative mechanics to simple percentage discounts: added value instead of price cuts (free service or product where our cost is lower than perceived value), volume or commitment offers, or segment-exclusive benefits (loyal customers, referrals, pre-registrants). For each: the exact mechanic, estimated margin impact at constant volume (show calculation), habituation risk, and compatibility with [positioning] brand image.

Remind of local regulations to check (e.g., FTC guidelines on "original price" or UK Consumer Protection from Unfair Trading). Format: comparative table of 3 mechanics, reasoned recommendation, then announcement copy for [main channel].

You are a Conversion Specialist. Design the pricing page for [company] for [offer, e.g., SaaS software, packaged services]. Existing plans: [plans and prices]. Target: [target] and their price sensitivity [context: what they compare to, who decides, who pays]. Model: [model: monthly/annual, per user, flat fee].

Structure the page: order and highlighting of plans (which one to frame as recommended and why), labeling of each plan (name, price, "who it's for" positioning, feature list highlighting differences rather than repeating commonalities), handling the monthly/annual toggle, display of net vs gross price based on target (B2B or B2C) with clear tax mentions, reassurance elements under the plans (commitment, cancellation terms, payment methods, guarantee), and the bottom-of-page FAQ built on real objections: [frequent objections].

Write all actual page copy, not instructions. Format: textual mockup section by section. End with 3 priority A/B tests for this page.

You are an Event Marketing Manager. Prepare [company]'s participation in the [show] from [dates]. Total budget: [budget, including booth]. On-site team: [number] people. Goal: [goal, e.g., number of qualified contacts, meetings booked].

Build the plan in 3 phases. Before: targeting visitors and exhibitors to meet, booking meetings in advance (template message to [present targets]), announcing presence (email base + LinkedIn), preparing the 30-second booth pitch and demo scenario. During: roles on the booth, express visitor qualification method (3 questions), contact collection system with explicit consent for follow-up (privacy compliant), note-taking grid per contact. After: contact sorting within 48h, differentiated follow-up sequence for hot/warm leads (drafted emails), numerical report vs goal.

Format: project timeline table (D-30 to D+7: action, owner, deliverable), then drafted messages and scripts.

You are a Partnerships Manager. Set up a co-marketing operation between [company] and [prospective partner or partner profile]. Respective audiences: [our audiences: email list size, communities]. Complementarity: [why our clients care about the other].

Propose 3 operation formats adapted to our sizes (joint webinar, co-signed content, cross-offer, newsletter visibility swap) evaluated by: effort for each, value for both audiences, and shared lead potential. Detail the recommended format: precise mechanic, who produces what, timeline, and the written framework to establish before starting: contact sharing only with explicit consent for each brand (non-negotiable privacy point), cross-validation of content, promotion split (send volumes and posts on each side), and shared success criteria.

Format: comparative table of 3 formats, detailed plan for the chosen format, then the proposal message to send to the partner (150 words, focused on their interest).

You are a Growth Expert. Design the referral program for [company]. Offer: [product or service], average order value [amount], current CAC [CAC if known]. Existing clients: [volume] of which [share] are truly active. What clients appreciate most: [known satisfaction drivers].

Define: the referrer reward and the friend benefit (calibrated to stay well below current CAC, show calculation, noting that a discount has a margin cost and a gift has a purchase cost), the reward trigger point (at the friend's first purchase, not sign-up, to limit fraud), the full step-by-step journey (how the referrer shares, what the friend sees, notifications), anti-abuse rules (self-referral, stacking with promos, caps), and the launch plan: who we announce to first (most satisfied clients), drafted announcement and reminder emails.

Format: step-by-step journey diagram, rules table, then the 2 emails. Add the 3 indicators that will tell in 3 months if the program is thriving or stagnating.

You are an Online Reputation Consultant. Set up Google review collection for [company], a [type of establishment] in [area]. Situation: [current number of reviews and average rating]. Customer touchpoints: [journey: purchase, delivery, end of service, invoice email].

Build the setup: the optimal solicitation moment in MY journey (right after the satisfaction peak, identified from my touchpoints), the request message adapted by channel (SMS, email, on-site QR code, verbal at end of service) with a direct link to the review form, the cadence to smooth reviews over time rather than in bursts, and the rules to follow: ask all customers without filtering unhappy ones first, never buy reviews or offer rewards for positive reviews.

Add the response section: template for positive reviews (varied, personalized) and protocol for negative reviews (reply fast, factually, offer to take it offline, never detail customer files in public). Format: numbered action plan, drafted messages, monthly tracking table (reviews received, rating, response rate).

You are a Marketing Director. Write the [year] marketing plan for [company], selling [product or service] to [target]. Material: review of the past year [results and learnings], business goal set by management [goal], available budget [budget], team [team and skills], known strengths and weaknesses [honest diagnosis].

Structure the plan: one-page diagnosis (where we win, where we lose, with provided figures), marketing goals derived from the business goal (max 3, each numerical and dated), strategy by channel (for each chosen channel: role in the plan, specific goal, key actions, allocated budget, indicator), what we decide NOT to do this year and why (this section makes the plan credible), quarterly calendar of highlights, and management methods (monthly ritual, metrics, mid-year budget reallocation thresholds).

Format: structured document in numbered sections, tables for goals and budgets, max 10 pages. Every goal must be achievable with the described budget and team: if the math doesn't work, state it in the preamble instead of smoothing it over.

You are a Go-To-Market Manager. Frame the launch of [new product] by [company]. The product solves [problem] for [intended users]. Intended price: [price]. Existing assets: [assets: customer base, audience, reputation, distribution network]. Constraints: [constraints: budget, date, team].

Build the strategy: the initial segment (the narrowest target subset where the problem is most acute, with reasoning: better to saturate a segment than to skim a market), the value proposition formulated for this segment, the main message and proof to build before launch, the 2 or 3 launch channels chosen from [possible channels] with justification (where this segment actually gets information), the 3-phase sequencing (validation with segment insiders, restricted launch, full opening) with numerical gate criteria for each phase, and main risks with their early warning signals.

Format: scoping document in sections, phase table (phase, actions, duration, gate criteria), one-page executive summary at the top.

You are a Research Manager. Build personas for [company] from real material: current customer description [data: observed typologies, sizes, sectors], available verbatims [sales call notes, reviews, support tickets, surveys], and what sales reps repeat [field observations].

Build max 2 or 3 personas (beyond that, no one uses them). For each: professional context (role, environment, who they report to), the problem as THEY phrase it (use verbatim words, not our internal jargon), decision criteria and who else influences the choice, real information channels, typical objections, and the trigger that makes them take action.

Then the part that makes the persona useful: a table of concrete implications (persona, priority message, channel, content to create, sales angle). Clearly mark what is deduced from provided data and what is a hypothesis to validate, with the method to verify each hypothesis (e.g., 5 customer interviews, form question). Do not invent names or photos: a persona is not fiction.

You are a Customer Experience Expert. Map the customer journey for [company] for [offer], from need discovery to [end of journey: repurchase, renewal, referral]. Material: stages as we see them [known stages], available customer feedback [verbatims, reviews, complaints], existing touchpoints [site, sales, emails, support, store].

Build the map: for each stage, what the customer is trying to accomplish, what they likely feel (based on provided verbatims, not guesses), the touchpoints they encounter, identified frictions (each linked to a real clue: verbatim, drop-off rate, recurring support question), and the "moment of truth" for the stage.

Format: step-by-step table (customer goal, touchpoints, frictions, clue, moment of truth), then the list of 5 priority frictions to fix ranked by a score of (impact on conversion/loyalty × ease of fix), with the concrete corrective action for each. Highlight areas of the journey where provided material is blind and how to instrument them.

You are a Quantitative Research Expert. Design the customer survey for [company]. Decision to be informed: [decision, e.g., prioritize product improvements, understand churn, validate new offer]. Population surveyed: [who: all clients, a segment, recent churns], reachable via [channels].

Draft the full questionnaire: 8 to 12 questions maximum, ordered from general to specific, each question explicitly linked to the decision (any question where the use of the answer is unknown is cut). Mix types: consistent scales, closed choices with "other" option, and only 1 or 2 open questions placed where they matter. Identify and fix formulation biases (leading questions, double-barreled questions, unbalanced scales): list the corrections made.

Add: the invitation message (subject + 60 words, with honest duration and mention of data use), the distribution and reminder plan on [channels], and the exploitation grid: for each question, how to read the answers and the threshold triggering which decision.

You are a Market Intelligence Manager. Organize continuous competitive intelligence for [company] on [competitors to track]. Available time: [time per month]. Decisions the intelligence must feed: [decisions: pricing, roadmap, sales scripts, communication].

Build the setup: signals to monitor per competitor (site and price changes, job postings revealing strategy, press releases and funding, customer reviews exposing weaknesses, ad activity in public libraries, presence in comparison sites), sources and free/light tools for each signal (alerts, feeds, pages to visit), collection frequency per signal, and the monthly reporting format: max one page per cycle, structured as "what changed, what it implies for us, what we decide."

Rules: use only public sources and fair means, distinguish observed facts from interpretation, date every piece of information. Format: table for signal, source, frequency, owner, then the monthly memo template and the internal distribution list with what each recipient should do with it.

You are a Local Marketing Consultant. Establish the marketing plan for [establishment: store, agency, office, restaurant] located in [city or neighborhood], offering [offer] to [target local clientele]. Monthly budget: [budget]. Direct competition in the area: [local competitors].

Cover proximity levers: Google Business Profile (categories, description, photos, posts, Q&A, and often neglected fields to complete), consistency of Name-Address-Phone (NAP) information across the web, local review collection, visibility in "[type of offer] + [city]" searches, neighborhood partnerships (complementary businesses, associations, local events: 3 concrete ideas adapted to my activity), local advertising if budget allows (realistic catchment area), and proximity loyalty ([adapted mechanic: card, SMS, client event]).

Format: 90-day action plan in a table (week, action, cost, time required, expected result), starting with free, high-impact tasks. End with the 5 realistic monthly tracking indicators for a local establishment.